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Earthwise
About Earthwise
The Earthwise story began more than 50 years ago, long before many had considered the environmental impact of chemical-based consumer products. Earthwise founder and eco-friendly pioneer, Tom Robinson created his first plant-based product in his garden shed in Orini, a small town in Waikato in 1967.
Perfected over decades; Earthwise is now one of New Zealand’s most trusted natural brands, helping clean up life’s little (and not so little) messes. Tom’s values still hold true, offering families gentle, natural alternatives that don’t cost the earth. Our products are still hand blended too, just on a much larger scale.
Perfected over decades; Earthwise is now one of New Zealand’s most trusted natural brands, helping clean up life’s little (and not so little) messes. Tom’s values still hold true, offering families gentle, natural alternatives that don’t cost the earth. Our products are still hand blended too, just on a much larger scale.
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Frequently Asked Questions
Do Earthwise products contain phosphates, nitrates, chlorinated bleach, ammonia or phthalates?
One of their primary considerations when making Earthwise products is to limit the impact we have on waterways & water systems. For this reason, Earthwise products contain no phosphates, nitrates, chlorinated bleach, ammonia or phthalates.
Are there any cancer causing carcinogens or teratogens in Earthwise products?
They check ALL of their ingredients to ensure that they do not contain carcinogens mutagens or teratogens. This is part of Earthwise's commitment to our Environmental Choice certification. All of their fragrances comply with IFRA (international fragrance Association) requirements for safety. They also avoid including nitromusk and macrocyclic musks in the fragrances for Earthwise and Earthwise Nourish ranges.
Their fragrances are also phthalate free. To maintain transparency with consumers they have begun including a list of the EU allergens on their labels to help enable customers to avoid the ingredients that they may be allergic to.
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