Grin Toothpaste Kids Strawberry paste is here to help you create a joyful, healthy, easy oral care routine that's guaranteed to make the kids (and you!) grin!

Getting the little ones to brush doesn't have to turn into a 5-minute nagging, or 10-minute negotiation, or 15-minute hide-and-seek ;)

Fancy sparkles or bubblegum flavors are short-term distractions to get kids interested in brushing, but the keys to long-term oral health are clean ingredients and a self-motivated oral care routine. That's why we created Grin Kids toothpastes, with purposefully selected and sustainably sourced natural ingredients ONLY.

• The combination of these specific natural ingredients (such as Organic Calendula Oil, Organic Aloe Vera extract and Organic Sea Salt) are not only safe, but 2x effective at inhibitting bacterial growth up to 48 hrs, vs. mainstream pastes’ 12 hrs. Organic Sea Salt and Aloe Vera extract work together to fight off plaque build-up; they also pair well with Organic Calendula Oil to sooth senstive teeth and gums. With a less discomfortable, more soothing experience, kids are no longer running away from brushing, while the natural strawberry flavor will inspire joy and motivate them to build a life-long healthy habit.