Did you know that 15% of women of reproductive age in Australia have low iron levels? Menstrual blood loss is the largest cause of low iron in women generally. As well, some people have low levels simply because their iron absorption is reduced due to poor digestive function.

When we were developing this product, we looked for ingredients that would complement each other - a selection of minerals and vitamins that are all best friends playing together nicely and working as a team to enhance each other in the body. It’s a wonderful, well-thought-out combination to maintain one’s energy production as well as support a strong healthy immune system.

Common signs of lack of iron include:

• Tiredness


• Pale skin


• Shortness of Breath


• Headaches and dizziness


• Dry and damaged hair and skin

If you think you lack iron, you should talk to your doctor first. It is important not to self-diagnose iron deficiency. You will need a blood test to confirm your iron levels.

WHAT’S IN IT AND WHAT DOES IT DO?

Iron is a mineral that the body needs for growth and development. Your body uses iron to make hemoglobin which represents about two-thirds of the body’s iron. If you don't have enough iron, your body can't make enough healthy oxygen-carrying red blood cells. A lack of red blood cells means your body cells don’t get enough oxygen to produce all the energy you need.

Folate has an important role in cell division and is especially needed during infancy and pregnancy. The human body requires folate in order to produce sufficient healthy red and white blood cells, while vitamin B12 plays an important role in supplying essential methyl groups for protein and DNA synthesis.

Vitamin B12 and Folate perform several important functions in the body, including keeping the nervous system healthy. A lack of either of these vitamins can cause a wide range of problems, including extreme tiredness, lack of energy and poor immune function.

Vitamin C, is there anything this super vitamin cannot do? We take it for pretty much everything, most commonly during flu season to fight off those nasty viruses. We added vitamin C to this product because it is essential in the absorption and transport of iron through the bloodstream. As we all know, Vitamin C is high in antioxidants, but did you know the important role that Vitamin C plays in collagen production along with Iron, Zinc and Copper?

Zinc is a nutrient that people need to stay healthy and is found in cells throughout the body. It helps the immune system fight off invading bacteria and viruses. Interestingly, most of the at-risk groups described for common viral infections such as cold and flu are groups that have been associated with zinc deficiency. Zinc is essential to preserve natural tissue barriers such as the respiratory epithelium and prevent pathogen entry, allowing for a balanced function of the immune system and the redox system. Insufficient zinc can probably be added to the factors predisposing individuals to infection from viruses.

Copper is essential in iron metabolism. It is needed for the transport and storage of iron, so when copper levels are low, iron cannot be efficiently moved into the bone marrow for red blood cell formation. Copper also plays an important role in melanin formation, so a lack of copper can affect a person’s hair colour and potentially lead to prematurely greying hair.